Edit: 09/11/2011: This entry still describes how the build numbers work, but I've updated the files and shown how to incorporate these changes into .CSPROJ and .VCXPROJ files, Read the follow on blog entries, http://www.wintellect.com/CS/blogs/jrobbins/archive/2011/09/05/tfs-2010-build-numbers-file-versions-from-inside-your-c-and-c-projects.aspx
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