Microsoft Playable Ads is a new solution for Windows developers looking to draw more engaged users to their applications. The company recently launched Playable Ads, a type of in-app ad that allows potential users to experience a new app before installing it.
Currently in preview, Microsoft Playable Ads allow customers to stream and interact with a new app or game for up to three minutes, without leaving the app they’re currently using.
That’s in contrast to traditional in-app ads, which take users out of their current app to the Windows Store, where they have an opportunity to install the new app. This diagram illustrates the difference between the two types of ads:
Microsoft claims Playable Ads are more likely to attract engaged users than traditional ads: They’re less annoying, since they don’t take the potential customer out of the current app. And they give a more realistic sense of what an app is actually like, ideally increasing the number of people who actually use it after installation, rather than uninstalling it.
Developers subscribed to the preview can create Playable Ads by beginning a new ad campaign from the Windows Dev Center and selecting a call to action option called ‘Try Now.’ The option is available for ads targeting PCs and tablets running Windows 10.… Read more
A new game developer program from Microsoft allows for fast, simultaneous publishing of Xbox Live-enabled games to Xbox One and Windows 10.
Announced at this week’s Game Developer Conference, the Xbox Live Creators Program is currently in preview. Developers who sign up gain access to the Xbox Live Creators SDK, and can integrate the following features into their games, according to Microsoft:
Xbox Live sign-in and profile, including gamertag.
Xbox Live presence, recently played and activity feed.
Xbox Live social, including friends, Game Hubs, clubs, party chat, gameDVR and Beam broadcast.
Xbox Live leaderboards and feature stats.
Title Storage and Connected Storage.
Participating developers can build games using Construct 2, MonoGame, Unity and Xenko, then ship them to either Xbox One, Windows 10 or both. Games built under the program will appear in a special ‘Creators’ section in the Xbox Store.
The new program aims to simplify the process for getting games into the Xbox Store without the need for a lengthy certification or concept approval. Developers can apply here and start building, with Microsoft saying publishing will be available in the near future.
However, the Xbox Live features available under the Creators Program are limited. Anyone who wants to take advantage of the full set of Xbox Live features, plus marketing and development support, will still need to join Microsoft’s existing ID@Xbox program.… Read more
Microsoft is debuting a lightweight version of Skype made for locations where internet connectivity is spotty, and India is its first test market.
Announced Wednesday at Microsoft’s Future Decoded event in Mumbai, the Skype Lite Android app weighs in at 13 MB, is optimized for 2G networks and supports eight languages. It also includes chatbots for services like Expedia and Skyscanner and is available on Google Play now.
In other nods to market conditions in India, Microsoft says the app will perform well on older Android devices and offers a reduced data usage mode for customers who want to make video calls while conserving data. Users can also send SMS messages from the app.
For business calls and other communication when security is important, the app will be integrated with India’s national identification system, Aadhaar, by June 2017. Users will be able to log in to the system to verify their identities, and the information will be wiped from the app once the call completes.
India is one of the fastest-growing markets for technology worldwide. Microsoft CEO Satya Nadella referred to “how India is reshaping technology” in introducing Skype Lite, according to ZDNet.… Read more
Tickets went on sale for Microsoft’s yearly Build developer conference Tuesday, and the registration website was immediately flooded with takers–so much so, that users trying to sign up experienced technical problems throughout the morning.
Though many devs reported on Twitter that they had successfully registered, some posted complaints that they experienced long waits or needed to refresh the page repeatedly.
By midday, however, the problems seemed to be abating. So if you want to attend Microsoft’s biggest developer event, don’t delay: Build 2016 sold out the same day tickets were released.
Priced at $2,195, the conference will take place May 10-12 in Seattle. Along with technical trainings and hackathons, past conferences have included major announcements about new Microsoft projects and products.
A Microsoft blog post promises Build 2017 will cover the following topics:
Cutting edge, intelligent cloud apps
Simplified end-to-end dev ops experiences
Mobile experiences for nearly any device
Apps that make your customers more productive
AI-powered apps we have yet to imagine
A federal judge ruled Thursday that a lawsuit Microsoft filed against the U.S. Department of Justice to protect customer privacy can continue.
At issue are so-called ‘gag orders’ that DOJ sometimes imposes on tech companies who have provided customer emails and other data to the department as part of an investigation. Microsoft says its customers have a right to know if their communications are being monitored under a search warrant, while the department maintains the secrecy is necessary to protect national security.
In the lawsuit filed last April, Microsoft had challenged the gag orders on two grounds: that they violated customers’ Fourth Amendment privacy rights and Microsoft’s First Amendment free speech rights. Judge James Robart from the U.S. District Court for the Western District of Washington said he will allow the First Amendment claims to go forward, but struck down the Fourth Amendment argument.
The Justice Department filed a motion to dismiss the case last July. Other tech companies, including Google and Apple, have weighed in with court briefs in support of Microsoft’s arguments.
The issue of consumer privacy has taken on new dimensions as more and more people are moving personal information to the cloud. When it announced the lawsuit, Microsoft said it had received a whopping 2,500-plus requests for customer information from the government in an 18-month period.… Read more
It’s always an event when a new version of Visual Studio comes out, and the general release of Visual Studio 2017 marks 20 years of Microsoft’s groundbreaking integrated development environment.
Visual Studio 2017 will be available for download March 7, and Microsoft is celebrating the occasion with a two-day training for developers who want to experience all the bells and whistles in the new version.
The live, online event kicks off at 8:00 am March 7, with Microsoft leaders sharing news about Visual Studio, Xamarin, .NET and Azure in a keynote address and demos. That’s followed by a day of interactive trainings on March 8.
Available in preview since early last year, Visual Studio 2017 (formerly known as Visual Studio 15) promises better code navigation and debugging, a faster overall IDE, a light install option and increased support for mobile, cross-platform development, among other new features.
Click here to register for the online event. Microsoft is also encouraging developers to share their experiences with Visual Studio on social media using the hashtag #MyVSstory.
Want to learn a bit more about what’s coming in the Windows 10 Creators Update? Microsoft is hosting a free, live web event for developers February 8.
The four-event will include several substantive sessions on new developer tools and APIs, followed by a Q&A with Microsoft VP of Windows Developer Platform Kevin Gallo and others from the Windows 10 engineering team.
Here’s what to expect, from the event announcement:
See what’s new with Windows developer tooling: UWP tooling, Bash, Developer mode, and more.
Learn about the latest XAML advancements and how UWP helps you build Windows apps that are more personal and productive.
Hear the developer story behind the recent announcements of Cortana skills and the new Windows mixed-reality headsets.
There’s also a session on everyone’s favorite topic: how to make your app successful in the Windows Store.
Last year, Microsoft gave a boon to Linux fans everywhere when it announced the Windows Subsystem for Linux. The system allows developers to run Linux command lines natively on Windows 10, accessing all their Windows files, and was originally offered in partnership with Ubuntu.
Now, the range of available Linux versions is increasing, with SUSE modifying the system to work with SUSE Linux as well.
“Running Linux binaries natively on Windows … that sounds awesome indeed. However, it’s quite unfortunate that Microsoft enabled the wrong Linux (that’s my personal opinion) by default within the Windows Subsystem for Linux (WSL) and it is time to change it to the real stuff,” SUSE’s Hannes Kühnemund wrote in a blog post January 12. He provided instructions for the setup, which can be done using either openSUSE Leap 42.2 or SUSE Linux Enterprise Server 12 SP2.
While Microsoft is not officially supporting this version of Linux, it’s not likely to complain, as developers like choice, and making Windows 10 more developer-friendly was the whole point of adding the Linux option.
In other Linux news, Microsoft is officially supporting Clear Linux OS for Intel Architecture on Azure. It joins other Linux distributions already available including Red Hat, Ubuntu and SUSE.… Read more
In the last several years NoSQL database stores have emerged as viable and useful alternatives to traditional relational databases. While relational technologies like SQL Server will likely always have a place in the enterprise, the means to store data as documents or connected graphs vs. classic “rows and columns” is powerful and should occupy a first-class position in any modern enterprise developer’s toolbox.
Click on the video above to view, and post your feedback in the comments.… Read more