Microsoft Introduces Playable Ads in Windows Apps

Microsoft Playable Ads is a new solution for Windows developers looking to draw more engaged users to their applications. The company recently launched Playable Ads, a type of in-app ad that allows potential users to experience a new app before installing it. Currently in preview, Microsoft Playable Ads allow customers to stream and interact with…

AdDuplex Wants to Help You Monetize Your App

AdDuplex has launched a new ad monetization program for Windows developers, citing a lack of monetization options for apps and games on the UWP platform. The invite-only program has been operating on select apps for a few months now, Windows Central reports, and AdDuplex is now offering developers the opportunity to join through an application process.…

Promote Your Business App With New Microsoft Directory

Microsoft has created a new ‘Ready for Windows‘ directory cataloguing business-related software that’s compatible with the operating system. Aimed at business customers, the website lists apps both alphabetically and by category. Developers can submit their ‘solutions’ for consideration via a link on the site. “The goal of the site is to provide visibility and awareness…

Games, HoloLens, Cloud Services Highlight Build 2016 Schedule

It wouldn’t be a developer conference without some surprises, and Microsoft is already getting us in the mood for Build 2016 with a mysterious description in the event schedule of a session on ‘Something Awesome.’ We’ll have to wait until Build kicks off this Wednesday for details, but the rest of the schedule promises a…

Windows 8.1 Mobile Customers Can Finally Upgrade to Windows 10

Think Windows Phone is dead? Not so fast. Though the customer base for the mobile OS remains paltry compared to competitors iPhone and Android, Microsoft still seems to see the phones as important to its overall plan for Universal Windows Apps. And on Thursday, the company began rolling out over-the-air updates to Windows 10 for…

Microsoft Scraps Android-to-Windows Bridge, Tells Developers to Use Xamarin Instead

It’s official: Project Astoria, Microsoft’s effort to create a bridge for porting over Android apps to Windows 10, is no more. Just one day after announcing its acquisition of multiplatform app development company Xamarin, Microsoft released an update to developers on the company’s bridge projects, which reads in part: “We…decided that we would focus our…

WishAppList Tracks Demand for Windows 10 Apps

As Microsoft tries to encourage developers to build universal Windows apps, it’s suffered from what some observers have correctly called a chicken-or-the-egg problem: Developers don’t want to build until they know there’s user demand, but users may be shunning the platform until better apps are available. Now, a new website aims to open up communication…

How to Make Your App Visible in Windows Store

Windows Store has long been plagued with complaints about the low quality of apps, prevalence of spam, and the fact that popular apps are unavailable or missing key features. It’s a problem for Microsoft, which urgently wants to inspire more developers to build universal Windows apps. In its quest to improve the quality of apps…

New App Analyzer Will Help Developers Prep for iOS to Windows Bridge

Microsoft is moving forward with a bridge to allow iOS developers to easily create versions of their apps for Windows 10. In an update to the Windows Bridge for iOS website (first spotted by  Frawin.com), Microsoft says it’s planning a rollout “in the coming weeks” of a web-based tool that will analyze apps for compatibility…

Are Microsoft’s Windows 10 Universal Aspirations Becoming Reality

Microsoft’s bold attempts to create a “universal” platform that runs on mobile, tablet, and PC seems to be picking up some steam lately as major app publishers have released or announced new Windows 10 universal apps.  Is this the beginning of a trend? Recently NetFlix released their new Windows 10 Universal app targeted for PCs…
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